Depending on the region, it installs necessary filters automatically and allows a user to create a personal filter.

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An ad blocker is a software, typically a browser extension, capable of removing or preventing ads from displaying on content viewed by a user.

It targets all kinds of distractions such as pop-ups, banner ads, YouTube ads and other forms of online ads so that users may enjoy surfing the Internet calmly.

One, f aster browsing w hen a browser has to load less content, it becomes faster, and for mobile Internet this issue is crucial due do expensive bandwidth.

Two, p rivacy protection, a.k.s.

It is not news that ad servers track users, monitor their behavior, collect data about which sites they visit, search queries, etc.

Three, n o malvertising due to practices of embedding malware into ads placed on legitimate websites, and even if you never click on an ad, just visiting a site can cause harm.

Google Chrome has also rolled out an ad blocker in February 2019 and announced it will go global in July.

How will it treat ads owned or served by Google is unknown so far, but it should definitely stop pop-ups, autoplaying video ads with sound, ads with a countdown, sticky ads.

It is based on lists indexing the elements identified as ads, lists present detailed rules which are being called when a web page is loaded.

Basically, they combine the technology of ad filters and DNS blocking requests.

V irtual private network (VPN) i s an encrypted connection over the Internet.

Many VPN vendors include content filtering and adblocker, such tools can be downloaded as a separate app, or integrated into a browser.

Ads can also be filtered at computer network level, using a proxy or by blocking specific domain names at DNS-resolution host file level.

However, such solutions are less popular, probably because they require a certain level of tech skills.

Examples are PrivateDNS by Epsilon Eight, AdGuard DNS, hardware devices such as AdTrap, eBlocker, Pi-Hole (for smartphones, smart TVs, third-party apps, streaming services).

It also ensures user privacy by blocking third-party tracking systems and even spyware.

AdGuard is available for many browsers (Chrome, Opera, FireFox, Microsoft Edge, Safari, Yandex Browser) and platforms Windows, Mac, Android, iOS.

On the other hand, in many cases it seems to be impeding Internet connection noticeably, and productivity in terms of blocking ads varies (on Chrome and Firefox seems to be best).

The ad blocking feature is based on advertising filters (EasyList technology), so the set of rules helps to prevent ads from appearing on a given web page.

To effectively do so, AdLock checks all requests sent from the website page to the server and applies filters.

AdLock also adapts webpage layout for proper appearance, removing blank ad spaces as well.

Regarding performance, it was the only adblock software to stop absolutely all ads on a test websites from all products in the current category, including shareware of installed programs.

Best Chrome Ad Blocker For Mac